Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.

Our Technical Content team within our Customer Education department is made up of writers, producers, and content strategists who maintain our public knowledge base, developer guides, and Tutorial & Webinar playlists on YouTube. We share a love for learning and a passion for helping our users succeed by simplifying complex concepts or instructions in an easy-to-understand way. We collaborate with many teams across Mailchimp to create exceptional educational content so our users can do their best work. 

We are looking for a Sr. Content Strategist specialized in video strategy and/or digital media (Video Strategist) to join our growing Technical Content team. You are a skilled, empathetic, and collaborative content creator who can drive audience strategy on video platforms. You are driven to problem solve and care deeply about helping others and providing a great customer experience. Building lasting relationships with your coworkers, you bring a diverse perspective to our fast-paced (and sometimes slightly weird) workplace. If this sounds like you, we'd love to hear from you!

What you'll do here: 

• Help guide the team in creating strategies for audience development and programming on YouTube and other platforms where applicable.
• Work with Technical Content writers, producers, and videographers to ensure video content is informative, appealing, and engaging.
• Identify, adapt, and reframe successful video content for different platforms.
• Report on web traffic, monitor SEO and user engagement, and suggest content optimization. 
• Optimize titles, thumbnails, metadata, and engagement with YouTube community and audiences. 
• Provide feedback, edit, and write copy/scripts for videos as needed.
• Help increase page growth and implement strategic initiatives to enhance Mailchimp’s standing on video platforms.
• Use research and data to inform future videos.
• Collaborate with Technical Content writers, producers, videographers, and strategists, product leads, Marketing, Research, Support, and Design to understand requirements, user needs, and business goals.
• Advocate for the importance and role that video plays within customer support and education and provide actionable takeaways for department leadership. 
• Inform team and leadership of high-performing content.
• Expand relationships internally to build and maintain deep-level partnerships across the organization.
• Partner closely with brand design and marketing stakeholders. 
• Stay up to date with new digital tech. and best practices for video and/or social media.

We'd love to hear from you if you have: 

• 4+ years experience with social and digital media
• Knowledge of instructional design, education, and social media trends
• Experience launching and/or managing large-scale video projects and a proficiency in video content management systems
• Understanding and ability to determine and shape goals through data analysis
• Ability to identify target audience preferences and build content to meet those needs
• Understanding of market trends and target demographics
• Experience using video and/or social platforms for brand awareness
• Strong written and verbal communication skills
• Knowledge of YouTube platform: publishing elements, optimization, channel management, analytics, retention, and engagement strategies
• Understanding of digital landscape and a proven interest in keeping up with developments across major social platforms and the online video ecosystem

At Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!

Mailchimp is an all-in-one marketing platform for growing businesses. Mailchimp empowers millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place.

Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees. Through Intuit, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. Find Mailchimp on social.

Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.